Innes

Innes was started in 1996 by Matt and Chris Hensley as a true skateboard clothing company. Our clothing is built around "timeless style" not "flavor of the week". Matt Hensley says, "I don't believe in the word "fashion". I believe in style!".

Innes is the Scottish clan name of my family." Matt continues, "The Family Crest motto is "Be Traist". It simply means to be Trustworthy. The Swallow logo comes from early sailors tattoos worn by me. It's a very old design worn to signify their commitment to loyalty, family and always to return home. These are the foundations at Innes clothing."

So how did Innes start? "My brother Chris and I started out in the garage making Ts and stickers," says Matt. "We bought t-shirt bags and a heat laminator to seal the bags - we still have that original heat laminator today.  We put together a team, we couldn't offer the riders money but we could offer them something cool.  I called friends, talked to them and got guys to ride, Kris Markovich was one of the first guys on the team." 

And what about the future for Innes? "We're going to bring Flogging Molly into it.  When I'm in a town on a tour, I'll visit some of the shops that carry Innes. Flogging Molly tours around the world so we're able to help build Innes through our tours. We're doing an Australian tour where we're going to skate / do demos during the day. Then drink pints and play music at night. This Australia tour is the first Innes tour in the company's history. We're going to do the same thing in Europe. We'll expand our team as we find new talent. Anything to support skateboarding. We're also sponsoring bands that match up with our situation; two are Street Dogs and Throw Rag."

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