Hurley

The Essence of Hurley is based on a love of the ocean and its constant state of change. With deep roots in beach culture, Hurley is all about inclusion and positivity. The brand was started with the idea of facilitating the dreams of the youth. Music and art are the common threads that bring us all together. Hurley are passionate about freedom of expression and the individual voice. They place a premium on smiles. Welcome to Hurley's world – imagine the possibilities.

The history of Hurley traces its roots back to the surf industry in Southern California in the late 1970's. Hurley Surfboards was established in Costa Mesa in 1979. Well into the early 1980's, Hurley Surfboards was excelling as a company and Bob was shaping surfboards for many of the best surfers in the world. Around 1995 Bob realized that the modern surfer also loved fashion, skate, snow, music and art. The Internet and digital technology put more power in the hands of the consumers. The team began to re-think what it meant to be a "surf" brand. By the end of 1998, Bob and his team decided to launch Hurley.

Hurley continues to sponsor skateboarding and surfing teams but have now also become a lifestyle brand with clothing that has adorned celebrities on the red carpet. Hurley use Leornardo DiCaprio's model girlfriend Bar Refaeli to show their women's collection.

http://www.hurley.com

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